How Customer-Centric Reporting Is Transforming the C-Suite

May 23, 201955 minutes

Custora CEO Corey Pierson will discuss one of the founding passions behind Custora: putting channel- and product-centric metrics in their place by contextualizing them around the most important thing to any retailer, The Customer!

In this webinar, you'll learn:

  • How customer lifetime value can be used for annual revenue and profit forecasting
  • How retail executive teams are using customer-centric KPIs to understand the true health of their customer database
  • How customer-centric KPIs help CMOs prioritize campaigns and reallocate budget

To learn more, visit us at

For the video webinar version of this interview, click here

To read our in-depth book on the topic of Customer Lifetime Value, click here

To see what Custora can do for your business, request a demo today.

CEO Corey Pierson on Building a Scalable Churn Prevention System

May 9, 201959 minutes

How to use customer data to automate personalized churn prevention triggers

How The Bouqs Drives Customer Loyalty with Event Propensity Modeling

Apr 2, 201932 minutes

With Phil Irvine, CRM at The Bouqs

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