How Customer-Centric Reporting Is Transforming the C-Suite

May 23, 201955 minutes


Custora CEO Corey Pierson will discuss one of the founding passions behind Custora: putting channel- and product-centric metrics in their place by contextualizing them around the most important thing to any retailer, The Customer!

In this webinar, you'll learn:

  • How customer lifetime value can be used for annual revenue and profit forecasting
  • How retail executive teams are using customer-centric KPIs to understand the true health of their customer database
  • How customer-centric KPIs help CMOs prioritize campaigns and reallocate budget

To learn more, visit us at custora.com.

For the video webinar version of this interview, click here

To read our in-depth book on the topic of Customer Lifetime Value, click here

To see what Custora can do for your business, request a demo today.

CEO Corey Pierson on Building a Scalable Churn Prevention System

May 9, 201959 minutes


How to use customer data to automate personalized churn prevention triggers


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