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Using Customer KPIs to Uncover Business Opportunities

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What metrics move the needle in a customer-centric retail world?

Jumping the 3 Big Hurdles to Predictive Modeling

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It turns out that predicting the future is tougher than it looks

Measuring Success: Cracking the Code on Marketing Effectiveness

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How marketers can use control groups to prove the value of new strategies

High-Value Customer Acquisition on Social Media

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How your best customers can get you more great customers

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How to use customer data to automate personalized churn prevention triggers


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