Tackling Your One-Time Buyer Problem

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How to live a longer lifecycle with your customers

Using Customer KPIs to Uncover Business Opportunities

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What metrics move the needle in a customer-centric retail world?

Jumping the 3 Big Hurdles to Predictive Modeling

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It turns out that predicting the future is tougher than it looks

Measuring Success: Cracking the Code on Marketing Effectiveness

May 13, 201946 minutes

How marketers can use control groups to prove the value of new strategies

High-Value Customer Acquisition on Social Media

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How your best customers can get you more great customers

How Do You Measure Up? Announcing Customer-Centric Benchmarking

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Custora debuts a new way to measure success in 10 key growth areas

CEO Corey Pierson on Building a Scalable Churn Prevention System

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How to use customer data to automate personalized churn prevention triggers

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