Building Data-Driven Personas

Aug 20, 201960 minutes

In this webinar, Custora Head of Data Science Andy Lim presents on how to use your own first-party data to build effective customer personas. While we’re obviously biased in favor of data-driven behavioral segmentation, today we’ll take a look at how qualitative, quantitative, and gut feeling-built personas can complement each other to foster real engagement.

In this session, you’ll learn:

  1. What are personas and why are they useful? Why not just target and sell to everyone?
  2. The four ways to build marketing/sales personas — from gut to data and back
  3. Common obstacles to creating useful, efficient personas and ways to overcome these issues

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For the video webinar version of this interview, click here

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To see what Custora can do for your business, request a demo today.

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