The New CMO: The Voice of the Customer Within the Organization

Jul 17, 201930 minutes


Custora Director of Product Nitika Sheth will present on how designing marketing KPIs around customer-centric goals can grow to involve every team across the retail org in a multi-pronged effort to increase customer lifetime value.

In this webinar, you'll learn:

  1. How the finance team can use customer lifetime value for annual revenue and profit forecasting
  2. How retail executive teams are using customer-centric KPIs to understand the true health of their customer database
  3. How customer-centric KPIs help CMOs become the voice of the customer within their organizations

To learn more, visit us at custora.com.

For the video webinar version of this interview, click here

To get your free retail performance benchmark diagnostic, visit the Custora Pulse today: click here

To see what Custora can do for your business, request a demo today.



Listen Now

Automatically download new episodes

Publish your own podcast with

ZenCast Logo