Where Retail Organizations Fall Short with Segmentation

May 30, 201959 minutes


In this webinar, Custora CEO Corey Pierson walks through marketing's biggest misconceptions and mistakes when it comes to segmenting for actionable, accountable business growth. Some of the organizational pitfalls Corey will elaborate on include:

  1. Overspending on qualitative behavioral surveys with no way to use the glut of information other than inspiration
  2. Misconceptions in the debate between segmentation and 1:1 personalization
  3. The friction points that prevent people from testing their segmentation approaches
  4. The inability to operationalize a test and learn environment

To learn more, visit us at custora.com.

For the video webinar version of this interview, click here

To read our in-depth book on the topic of Customer Lifetime Value, click here

To see what Custora can do for your business, request a demo today.



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